Look for our new packaging on shelf!
Flax Plus® Flakes
Our top selling multi-bran blend boasts 5 grams of fiber and contains Omega-3 fatty acids.
Made with love and ...
INGREDIENTS: Whole wheat flour*, wheat bran*, evaporated cane juice*, flax*, oat bran*, barley malt extract*, sea salt, tocopherols (natural vitamin E). *Organic. Contains wheat. Produced in a facility that uses peanuts or tree nuts.
- High Fiber
Contains 20% or more of the Daily Value (DV) to describe protein, vitamins, minerals, dietary fiber, or potassium per reference amount. - No Trans Fat
There are no (zero grams) trans fats present in this item. Trans fats are formed when liquid oils are made into solid fats (shortening and hard margarine). - Vegetarian
Produced without using any ingredients sourced from meat, fish, fowl or eggs, in accordance with the founder’s philosophy and lifestyle. - Whole Grain
Whole grains or foods made from them contain all the essential parts and naturally-occurring nutrients of the entire grain seed.
Nutrition facts shown here and on the box may vary. This is because product packaging is frequently changed, therefore the information on the box reflects the most accurate and up-to-date nutritional information.
Hi, I just bought a box of
Submitted by Tanya (not verified) on January 29, 2012 - 17:34.
Hi, I just bought a box of Flax cereal today and Noticed that the ingredients have no oil of any kind except vitamin E, probably used as a preservative. I am strictly on an oil free diet and just want to make sure that this cereal is suitable for me?
Thanks, Tanya
I just bought my first box of
Submitted by Madonna Borromeo (not verified) on January 25, 2012 - 09:49.
I just bought my first box of Flax Plus at Sentry (Farmers Market) In Shasta Lake california…I loved it at first bite and will never go back to other brands…grandpa always said if “If It Works Don’t Fix It”! and IT WORKS for me! Thank ya so much for a great product …wish I’da discovered it sooner….but better now than neveer…Blessins,
Madonna B.
Hi Madonna B and thanks for
Submitted by Justine on February 1, 2012 - 15:22.
Hi Madonna B and thanks for sharing your story! We’re so thrilled to hear how much you love our cereal. And, I love the quote you shared. Arran Stephens, our CEO and founder, learned a lot from his own father, who always said “leave the earth better than you found it” and that’s exactly what we do at Nature’s Path Organic Foods. Take care, Justine, Nature’s Path Team
what cereals and bars sold at
Submitted by Anonymous (not verified) on January 14, 2012 - 09:29.
what cereals and bars sold at nature’s path are suitable for vegans. Is Flax Plus Multibran Flakes vegan? It includes ALA Omega and so was wondering.
Hi there and thanks for
Submitted by Justine on January 27, 2012 - 11:48.
Hi there and thanks for reaching out to us. All our products are vegetarian and most are vegan. The following granola bars do not contain dairy or honey ingredients and are therefore vegan:
Nature’s Path Sunny Hemp Granola Bars
Nature’s Path Pumpkin n Spice Granola Bars
Nature’s Path Peanut Buddy Granola Bars
Nature’s Path Chococonut Granola Bars
Nature’s Path Peanut Choco Granola Bars. We have quite an extensive list of vegan cereals (far too many to list here!), so to see a list of our non-vegan items, see here: http://www.naturespath.com/eat-well/vegetarian-diet. All the best, Justine, Nature’s Path Team
Hi, I can not find your Flax
Submitted by Dora (not verified) on January 9, 2012 - 13:32.
Hi, I can not find your Flax Plus Raisin Bran anymore. Do you still make it?
Hi Dora and thanks for
Submitted by Justine on January 27, 2012 - 11:03.
Hi Dora and thanks for reaching out to us. Yes, we will make our Flax Plus Raisin Bran Flakes, so not to worry. If you’re having trouble finding this, you can always order it from Amazon.com or reach out to Nicolette, Consumer Services, using our contact form here: http://www.naturespath.com/contact-us, and she can assist you further. Take care, Justine, Nature’s Path Team
Do you send coupons for flax
Submitted by catharyn strub (not verified) on December 1, 2011 - 19:22.
Do you send coupons for flax plus?
Hi there Catharun and thanks
Submitted by Justine on December 14, 2011 - 11:35.
Hi there Catharun and thanks for reaching out to us. Unfortunately, we don’t mail out coupons and we don’t have an e-coupon system in place. However, we’d like to invite you to join us on facebook and twitter as we often do Nature’s Path giveaways & gift basket contests (and lots of other cool prizes). All the best, Justine, Nature’s Path Team
On opening Flax Plus
Submitted by Pete (not verified) on November 26, 2011 - 10:14.
On opening Flax Plus Multibran the odor from the box is like that of a freshly opened paint can. The taste of this cereal isn’t much better. A dreadful eating experience.
This is, without question,
Submitted by Michael (not verified) on December 22, 2011 - 10:47.
This is, without question, the best cold cereal on the market in America.
The nutritional data is amazing and the flavor is above most other “nutritional” options.
Low sugars, low calorie, low fat, high fiber, omega 3! Just amazing!
Don’t change anything other than the art work on the box!
Hi Michael and thanks for
Submitted by Justine on December 22, 2011 - 11:53.
Hi Michael and thanks for sharing your awesome comment! We’re super honored to hear you think so highly of our cereal. Take care, Justine, Nature’s Path Team
Hi Pete. We’re sorry to hear
Submitted by Justine on December 14, 2011 - 11:29.
Hi Pete. We’re sorry to hear you’ve had this experience. This odor is likely due to the flax content, which can sometimes emit a chemical or plastic-like smell. Usually this is due to the natural odor of flax, however sometimes this smell is due to the flax turning rancid. Flax, while providing amazing health benefits and flavor, can be a pretty temperamental ingredient that can oxidize and turn rancid over time or when exposed to warm storage and shipping conditions. To make this right, please contact Nicolette, Consumer Services, using this contact form here: http://www.naturespath.com/contact-us and she’ll be happy to help you further. All the best, Justine, Nature’s Path Team
I really enjoy your flax plus
Submitted by Mike Monserret (not verified) on September 28, 2011 - 13:17.
I really enjoy your flax plus red berry crunch, but I do have one suggestion. The 10.6 oz box is way too small. It’s barely enough for two large bowls. I’m a growing boy, and you sell this in kiddie size. What gives? Bigger box pretty please!!
Hi Mike and thanks for your
Submitted by Justine on December 14, 2011 - 11:23.
Hi Mike and thanks for your input! I’ll pass along your suggestion to our Brand Manager. I guess you can never get enough of a good thing! All the best, Justine, Nature’s Path Team
The Flax Plus Multibran
Submitted by Anonymous (not verified) on August 5, 2011 - 04:52.
The Flax Plus Multibran actually seems pretty good at only 4 gs of sugar. That’s 8 gs less than the “healthy” Muesli that I buy now.
Hi there and thanks for
Submitted by Justine on November 23, 2011 - 13:24.
Hi there and thanks for joining the conversation! While this cereal does have sugar in it, it’s comparably lower than many others on the market. If you’d like more suggestions on cereals with 5g of sugar or less per serving, you might want to try our Fruit Juice Corn Flakes, Honey’d Corn Flakes, Millet Rice Flakes, Whole O’s, Crispy Rice, Multigrain Oatbran Flakes, and Heritage Flakes. Happy munching, Justine, Nature’s Path Team
I can never understand why so
Submitted by Margaret (not verified) on July 7, 2011 - 07:19.
I can never understand why so many cereals have sugar in them. Isn't it possible to make a cereal without sugar??
Sugar is naturally in every
Submitted by Anonymous (not verified) on November 18, 2011 - 10:45.
Sugar is naturally in every food. If something has no added sugar it means the sugar on the nutrition facts label is what is in the food naturally. If they were to some how take out all the sugar in food it would be useless to the body as glucose is our bodies # one energy source. With out consuming it your body would resort to protein break down for energy and you would painfully and slowly waste away.
Thanks for getting in touch
Submitted by Jamie on July 7, 2011 - 08:30.
Thanks for getting in touch with us Margaret. Sugars, in moderation, are a part of a healthy diet. The body does neet sugar for energy, but sugars need to be a part of a balanced menu plan and based on personal health conditions and personal taste preferences. As an alternative to processed white sugars, Nature’s Path uses organic evaporated cane juice, and organic sweeteners such as pear juice, agave, honey, grape juice and pomegranate juice. We have a large selection of cereals that vary in sweetness levels. Our puffed cereals don’t contain any sugar at all so you may be interested in trying them. My favorite are the Kamut Puffs (http://www.naturespath.com/products/cold%20cereals?tid=All&brand=All&nut…). Your comment and suggestion is very important to us, therefore, I have passed it on to our R&D team who will look into it further. All the best, Jamie, Nature’s Path Team
I strongly agree with
Submitted by Melinda (not verified) on August 29, 2011 - 21:19.
I strongly agree with Margaret as well. I would like to see some cold cereals especially flakes or squares with no added sweeteners. I would prefer to add my own sweetener like honey. I don’t like to get lots of sweetener or sugars in my daily intake so not having it in my food to start with would help me out a lot. There is far too much sugar added to most packed foods in the American Diet. I bet your customers who are more health focused than the general population would appreciate maybe just one line of cereal without added sweeteners. You could fill a niche. I can’t find one brand of cereal on the shelf at Whole Foods or any other natural and organic food stores in my town that have cold cereal which does not contain some form of sucrose or added sweeteners. I am a registered dietitian and don’t agree that sugars need to be part of a balanced menu unless you are talking about foods that turn into sugar in the blood like complex carbohydrates.
Thank you for your consideration.
-Melinda MacNaughton MS, RD
Thanks so much for your
Submitted by Jamie on August 30, 2011 - 09:58.
Thanks so much for your comments Melinda! Our R&D team are working hard to create some great new products that are lower in sugar for you. Since you are a registered dietitian I assume you appreciate and recommend organics to your clients. We have some great organic cereals that are between 0 to 4 grams of sugar. Try our Flax Plus Flakes, Heritage Flakes, Mesa Sunrise Flakes, and any of our puffed cereals. Kamut Puffs are my favorite. All the best, Jamie, Nature’s Path Team
I totally agree with
Submitted by SJW (not verified) on July 13, 2011 - 05:02.
I totally agree with Margaret. I really like this cereal but as I am a low carb dieter, I’d really prefer a totally unsweetened version that I could sweeten with whatever I wanted to use, such as Stevia or Xylitol. Since your puffed cereals contain no sugar, why not make a flaked cereal that works the same way? And about your point of our bodies needing sugar, don’t we convert carbs to sugar in any case? Thanks…
Thanks for sharing your
Submitted by Jamie on July 13, 2011 - 09:06.
Thanks for sharing your comment with us. I’ll definitly let our R&D team know that you too would like an unsweetened cereal flake. Since I’m not an expert on carbs to sugar, I’ll have registered dietition, Ashley Koff (http://www.ashleykoffapproved.com/), contact you with some information. Take care, Jamie, Nature’s Path Team
Yeah I would like to see that
Submitted by Anonymous (not verified) on July 15, 2011 - 04:01.
Yeah I would like to see that too, the consumer can always add own sweetener such as stevia which I hope you will consider putting it ur food ad it’s natural, thanks
Thanks so much for getting in
Submitted by Jamie on July 15, 2011 - 08:15.
Thanks so much for getting in touch with us and for sharing your comments. We are looking into Stevia, but it’s not yet acceptable for large organic food manufacturing use. It still needs more testing so we are standing by. The United States actually banned Stevia as a food additive in the early 1990s, but Stevia can still be used but only if it is labeled as a dietary supplement. We will be sure to keep you posted. Take care, Jamie, Nature’s Path Team
Just wanted to say thank you
Submitted by Sandra (not verified) on May 6, 2011 - 05:20.
Just wanted to say thank you for making a cereal I can eat and enjoy. I found out this past year that I’m allergic to soy, corn, and eggs. It’s been tough trying to find a yummy cereal that doesn’t contain those ingredients but I finally found this brand and I love it. Thanks again!
Thanks so much for sharing
Submitted by Jamie on May 6, 2011 - 14:12.
Thanks so much for sharing your comments with us Sandra. We’re so very glad you found our cereal and that it’s made your life easier! Please continue to share your comments with us as we love to hear them. Take care, Jamie, Nature’s Path Team
I love this cereal. I really
Submitted by Laura (not verified) on April 28, 2011 - 14:59.
I love this cereal. I really like the fact that it is low in sugar and is a vegan product. It tastes great with soy or almond milk and some added fruit like raisins or blueberries.
Keep up the good work Nature’s Path!
Thanks so much for your
Submitted by Jamie on May 4, 2011 - 11:49.
Thanks so much for your wonderful comments Laura! I love adding fresh organic fruit to add of our cereals and like you I’m an almond milk gal. Take care, Jamie, Nature’s Path Team
Hi, I read on an earlier
Submitted by Rose (not verified) on April 20, 2011 - 21:30.
Hi, I read on an earlier response on 1/18/11 by Jamie that the flaxseeds used in the cereals “are not all fully ground or crushed because this means the product would go rancid very quickly without refrigeration or the use of preservatives, so storing products in a cool dark dry place will help preserve freshness.” My question is would it be also be ok, or better to store the product in the refrigerator? Thanks!
Hey there Rose and thanks for
Submitted by Jamie on April 25, 2011 - 12:28.
Hey there Rose and thanks for reaching out to us! Yes, a fridge it a great place to store your flax products. It may look a bit odd keeping your cereal in the fridge, but if it means you can enjoy your cereal for a longer period of time, I’m sure you won’t object! Take care Rose, Jamie, Nature’s Path Team
Hi! I love your cereal and
Submitted by Kelley (not verified) on April 12, 2011 - 03:22.
Hi! I love your cereal and eat it every morning. Could you please tell me if there is folic acid in your cereal? How many mcg’s?
Thanks for getting in touch
Submitted by Jamie on April 12, 2011 - 15:30.
Thanks for getting in touch with us Kelley. This cerela contains approximately 1.8 micrograms of naturally occurring folic acid per 30 gram serving. Take care Kelley, Jamie, Nature’s Path Team
Hi, I was wondering why flax
Submitted by Emma (not verified) on April 4, 2011 - 15:40.
Hi, I was wondering why flax plus cereal was nut labelled as “whole grain” (under nutritional information) even though the first ingredient is whole wheat flour? Thanks
Hi Emma and thank you for
Submitted by Jamie on April 7, 2011 - 14:48.
Hi Emma and thank you for taking the time to get in touch with us. It looks as though we have not added Whole Grain to our Nutritional Information for this product. I will be sure to let the correct individual know. Thanks so much for pointing this out to us Emma. All the best, Jamie, Nature’s Path Team
HI I know you have some
Submitted by Amanda Lue (not verified) on April 4, 2011 - 02:05.
HI I know you have some products that are labeled gluten free, but I wanted to know if this particular product is gluten free.
Hi Amanda, this cereal
Submitted by Kyla on April 6, 2011 - 14:19.
Hi Amanda, this cereal contains whole wheat flour and is not free from gluten. We do make nearly 30 gluten free product, many of which are still whole grain. Check out www.naturespath.com/eat-well/gluten-free-celiac-diet for a full list. Warm regards, Kyla, Nature’s Path Team
Where can I find info about
Submitted by Mike (not verified) on March 14, 2011 - 10:35.
Where can I find info about the fortification of these cereals with B vitamins? Are they fortified with B6?, B9? B2? B1? B12? What percent of daily RDA’s? My wife eats the flax plus cereal every day. She is a vegan. I am wondering what % of RDA’s she is getting of certain nutrients. On the ingredients list it mentions Vit E - what % of RDA in a serving? Why doe the nutrition panel only list Vit A & Vit C?
Thanks so much for taking the
Submitted by Jamie on March 14, 2011 - 14:08.
Thanks so much for taking the time to ask all your great questions Mike! Nature’s Path is an organic company which means our products don’t contain artificial preservatives, additives, or genetically modified organisms. This means that we do not add minerals and vitamins to our products. We highly suggest you and your wife ask your medical practitioner how you can get the necessary vitamins and minerals naturally from foods like organic fruits and vegitables. All the best, Jamie, Nature’s Path Team
Does anyone know where I can
Submitted by Sheela (not verified) on March 14, 2011 - 06:53.
Does anyone know where I can get the Flax Plus multibran flakes in bulk? I go through that cereal like water.
Hi Sheela and thanks for
Submitted by Jamie on March 14, 2011 - 14:00.
Hi Sheela and thanks for reaching out to us! We certainly hope you’re drinking your 8 cups then! I highly suggest you use our Find a Retailer to help you with your question. Go here http://www.naturespath.com/find-retailer, then enter in your state/province and city. It’s best to call the stores before making the trip to confirm they have what you’re looking for. Take care, Jamie, Nature’s Path Team
does anyone have a receipe
Submitted by donna (not verified) on March 2, 2011 - 10:32.
does anyone have a receipe for a muffin, cereal bar or bread using flax plus?
Hi Donna and thanks for
Submitted by Jamie on March 2, 2011 - 14:13.
Hi Donna and thanks for sharing your great question! We currently don’t have recipes for this product, but I will let our recipe developer know that you had requested something. Check out our Recipes tab above for some inspiration, because I’m sure there’s something you can come up with. We have some different recipes for our Heritage Flakes that can probably be substituted with Flax Plus Flakes. Or try this recipe and substitute the cereal: http://www.naturespath.com/recipes/breakfast/smartbran-fruit-flax-muffins. Take care Donna, Jamie, Nature’s Path Team
I used to enjoy Empower
Submitted by Anonymous (not verified) on February 27, 2011 - 09:59.
I used to enjoy Empower Cereal - has it been discontinued, or has it taken on another name?
Thanks for reaching out to
Submitted by Jamie on March 2, 2011 - 12:09.
Thanks for reaching out to us. Optimum Power Cereal was renamed and reformed in 2008 as Optimum Blueberry Cinnimon. Click here to find out more about it: http://www.naturespath.com/products/cold-cereals/optimum-blueberry-cinna…. Please check your local health food store and give it try. We’d also love to hear from you after you try it. Take care, Jamie, Nature’s Path Team
Hi, my cereal smells fine. I
Submitted by Ivonne (not verified) on February 15, 2011 - 14:58.
Hi, my cereal smells fine. I bought the Nature’s path, Organic Flax Plus, Multibran. I need to know what the glycemic index for it. My husband is on a very low glycemic diet. thanks, Ivonne
Hi Ivonne and thanks for
Submitted by Jamie on February 16, 2011 - 11:49.
Hi Ivonne and thanks for getting in touch with us. Since we don’t test our products against the Glycemic Index, we highly suggest you take the ingredients to your medical practitioner to determine how this product can become a regular part of his diet. All the best, Jamie, Nature’s Path Team
I don’t understand why you
Submitted by Mark Chloupek (not verified) on August 21, 2011 - 13:10.
I don’t understand why you don’t provide a glycemic index. Many of us who are diabetic would be more inclined to purchase products that provide such nutritional information. It would seem that there are enough of us in your targeted demographic that you would have it tested and provide the results so we can make an informed decision. If nothing else, it creates doubt in our mind when you can’t find out the information on the manufacturer’s website. Thanks.
Hi Mark and thanks for
Submitted by Justine on August 23, 2011 - 14:09.
Hi Mark and thanks for reaching out to us. We don’t test our products against the glycemic index and there are no plans for this in the future, however I will inform consumer services of your suggestion. What we recommend is to take this product to your medical practitioner who can best determine if this suits your diet. All the best, Justine, Nature’s Path Team.
Hi, I just bought a box of
I just bought my first box of
Hi Madonna B and thanks for
what cereals and bars sold at
Hi there and thanks for
Hi, I can not find your Flax
Hi Dora and thanks for
Do you send coupons for flax
Hi there Catharun and thanks
On opening Flax Plus
This is, without question,
Hi Michael and thanks for
Hi Pete. We’re sorry to hear
I really enjoy your flax plus
Hi Mike and thanks for your
The Flax Plus Multibran
Hi there and thanks for
I can never understand why so
Sugar is naturally in every
Thanks for getting in touch
I strongly agree with
Thanks so much for your
I totally agree with
Thanks for sharing your
Yeah I would like to see that
Thanks so much for getting in
Just wanted to say thank you
Thanks so much for sharing
I love this cereal. I really
Thanks so much for your
Hi, I read on an earlier
Hey there Rose and thanks for
Hi! I love your cereal and
Thanks for getting in touch
Hi, I was wondering why flax
Hi Emma and thank you for
HI I know you have some
Hi Amanda, this cereal
Where can I find info about
Thanks so much for taking the
Does anyone know where I can
Hi Sheela and thanks for
does anyone have a receipe
Hi Donna and thanks for
I used to enjoy Empower
Thanks for reaching out to
Hi, my cereal smells fine. I
Hi Ivonne and thanks for
I don’t understand why you
Hi Mark and thanks for