Nature’s Path Extends Gluten-Free Product Line With New Sunrise Cereals

GREAT TASTE AND GLUTEN FREE – NEW NATURE’S PATH SUNRISE CEREALS PROVE YOU CAN HAVE IT ALL

Nature’s Path Extends Gluten-Free Product Line With New Sunrise Cereals

Richmond, BC – Gluten-free cereals that are tasty enough for everyone at the breakfast table to enjoy…too good to be true? Not so, with the two newest whole-grain, gluten-free cereals from Nature’s Path, North America’s leading organic cereal manufacturer. Crunchy Maple Sunrise and Crunchy Vanilla Sunrise deliver an organic blend of corn, rice, flax, quinoa, buckwheat and amaranth, and are a sweet and nutritious option for those avoiding gluten. But don’t worry, with yummy maple and vanilla flavors, there’s plenty of great taste for everyone at the breakfast table!

"Great tasting cereal often sacrifices taste for health or vice versa, and that is especially true with gluten-free cereals. These delicious cereals contain a variety of organic ingredients that supply valuable nutrients for the body," said Ashley Koff, R.D.

More than 2 million people in the U.S. suffer from celiac disease, and many others avoid gluten for health reasons. Nature’s Path’s new Sunrise cereals provide gluten avoiders with whole grains, fiber and are a good source of Omega-3’s. Unlike many gluten-free cereals which forfeit nutritional benefits and add excess sugar to improve taste, the Sunrise cereals prove you can have it all. And, because all of Nature’s Path products are organic, that also means they don’t contain artificial preservatives or additives, genetically modified organism (GMOs) or synthetic pesticides – something everyone can feel good about.

Because the number of people avoiding gluten is constantly growing, so is the Nature’s Path gluten-free product line. With the addition of the new Sunrise cereals, there are now 30 cereal, snack and frozen waffle options. Some crowd favorites are:

• Whole O’s – Organic whole grain corn and rice cereal with pomegranate juice for a delicious flavor
• Honey’d Corn Flakes – Organic corn meal flakes with organic honey
• Mesa Sunrise – A whole grain blend of organic cornmeal, flax, buckwheat, quinoa and amaranth
• EnviroKidz Gorilla Munch – Crispy organic corn meal puffs
• EnviroKidz Peanut Butter Panda Puffs – Organic cornmeal coupled with organic peanut butter
• Homestyle Frozen Waffles – A deliciously plain gluten-free waffle that’s light and crispy
• EnviroKidz Organic Crispy Rice Bars, Berry – Organic blueberries, raspberries and rice make a berry crispy treat
• EnviroKidz Organic Crispy Rice Bars, Chocolate – Organic crispy rice and milk chocolate
• EnviroKidz Organic Crispy Rice Bars, Peanut Butter – Organic crispy rice and peanut butter
• EnviroKidz Organic Animal Cookies, Vanilla – An organic version of the classic treat

Founded in 1985, Nature’s Path Organic Foods is headquartered in Richmond, British Columbia and employs over 350 people at its four facilities in Canada and the United States. The privately held, family-owned company produces breakfast foods and snacks sold in specialty foods stores and retailers in 40 countries around the world. The company’s innovative brands include Nature’s Path®, Flax Plus, EnviroKidz® and Optimum®. Visit Nature’s Path online and www.facebook.com/naturespath. For the latest news and updates, follow us on twitter: @naturespath and @envirokidz.

Did you know?: Nature’s Path recently purchased 2,240 acres of fertile Saskatchewan farmland while partnering with local organic farmers on a cooperative crop-share basis. This represents our latest initiative to increase organic cropland and support family farms.

Editors’ note: Nature’s Path believes that sustainability is where our future lies as a people, a society and a company and we endeavor to minimize our ecological footprint while striving to maintain social, environmental and financial integrity. This means that as a company, we do our best to create systems that reduce the unnecessary use of resources. Thus, most of the communication you receive from us will be electronic, but we are happy to send anything you request in hard copy form as well.

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