Nature’s Path to Adopt New Canadian Organic Standards
FOR IMMEDIATE RELEASE
July 14th, 2009
Nature’s Path to Adopt New Canadian Organic Standards
Nature’s Path among First to Receive Approval to use
Canadian Organic Logo
RICHMOND, BC - Nature’s Path Organic Foods, Richmond, B.C., North America’s number one brand and producer of organic breakfast foods, is among the first companies to receive approval to use the Canadian Organic Logo. Passed on June 30th, 2009, the Canadian Organic Products Regulations has set a new benchmark for Canadian organic food standards.
“Nature’s Path was the first cereal company in North America to receive USDA organic certification, and we are delighted to now be able to show our commitment by also being one of the first to be approved to use the Canadian organic logo,” said Arran Stephens, founder and CEO of Nature’s Path.
All products labeled as organic in Canada must now be certified by a federally accredited certification body or under an equivalency agreement such as the agreement between US and Canada. Also, products with less than 95 per cent organic ingredients cannot use the logo, and cannot be identified as an organic product.
“This is a big win for the Canadian organic movement and especially for consumers,” continued Stephens, “By having a consistent logo and set of regulations, it will be easier for everyone to make educated and assured choices about the organic products they consume.”
Nature’s Path will be phasing in the Canadian Organic Logo onto its product line over the next six months as its packaging comes up for renewal. Dag Falck, Nature’s Path’s Organic Program Manager, said, "By phasing in the logo instead of throwing out our current packaging we maintain our commitment to sustainability."
For more information on Canada’s organic products regulations and standards, please visit the CFIA website
ABOUT NATURES PATH
Founded in 1985 by Arran and Ratana, Nature’s Path Organic Foods grew from a little seed, with organic and sustainability hard-wired into its DNA and ethos. Currently employing over 350 people at its four facilities in Canada and the United States, the family enterprise produces delicious organic breakfast foods – including cereals, toaster pastries, granola bars and frozen waffles. Innovative brands include Nature’s Path®, Flax Plus®, Hemp Plus®, EnviroKidz®, and Optimum®.
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Editors’ note: Nature’s Path believes that sustainability is where our future lies as a people, a society and a company and we endeavor to minimize our ecological footprint while striving to maintain social, environmental and financial integrity. This means that as a company we do our best to create systems that reduce the unnecessary use of resources. Thus most of the communication you receive from us will be electronic, but we are happy to send anything you request in hard copy form as well.
For additional information, please contact:
Maria Emmer-Aanes, Nature’s Path
maria@naturespath.com / 604.248.8856
Kylie McMullan, Nature’s Path
kmcmullan@naturespath.com / 604.248.8860